La Crosse Tribune

The La Crosse Tribune delivers an engaged weekly audience, reaching 81% of all adults in the market every 7 days.


There were two newspapers in La Crosse at the turn of the 20th century, and neither wrote about one of the biggest stories in the city – the consolidation of electric utilities that resulted in customer rates that nearly doubled.

The anger of citizens and journalists with those newspapers led to the formation of the La Crosse Tribune, which tackled the story with its first edition on May 16, 1904.

Three years later, the Tribune became one of the first newspapers in what was then called the Lee Syndicate – today known as Lee Enterprises.
The Tribune survived as La Crosse’s only newspaper in 1917.

Today the La Crosse Tribune and companion web site reach 83% of the market through our 7 day a week newspaper and 24/7 online site.


Weekly Print Readership: 70,200
Monthly Online Users: 472,000


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